’tis the season, yes I think we all know what I’m talking about. Yet again a designer lends her talent to H&M. The only difference: this time around I think it’s kinda cool. Madame Rykiel is one of my favourite designers, so I’m hopingfor a quirky and fun collection. Judging from the very elaborate show in Paris launching the campaign, it looks very promising. Again, this is H&M and I’m no fool, the quality from previous designer collaborations has been mediocre at best.
For now it’s an underwear collection, but during the show you could see knitwear and other stuff that will be available in 2010. I think I might go for one of the stripy nightgown thingys. The collection debuts in around 1,500 H&M global branches on 5 December (and online off course). The range will also be available in Sonia Rykiel’s own boutiques which is a first for the designer+H&M stuff. Some of the Danish bloggers were invited to the show and you can check out who they met and what they saw here and here.
Så skal vi til det igen, endnu en omgang designer+H&M halløj rammer os. For første gang i alle de år, hvor H&M har haft designer til billig penge-dillen er jeg begejstret. Jeg elsker Sonia Rykiel, og jeg glæder mig til at se hvad hun har fundet på. Dog har jeg visse forbehold, vi taler jo stadig om H&M og rent kvalitetsmæssigt synes jeg ikke de andre designerkollektioner har været noget at råbe hurra for. Alligevel tror jeg, at jeg vil kaste mig ud i det og købe den stribede natkjole. Under det meget storladne show i Paris kunne man også se strik og andre spændende ting, men det kommer først i butikkerne i 2010. Kollektionen rammer 1.500 butikker verden over d. 5 december. Desuden kan man for første gang købe designer+H&M hos designeren selv, de største Sonia Rykiel butikker vil også føre kollektionen.
